Proper Hospitality Debuts in Downtown Los Angeles Proper in Landmark Location in July
LOS ANGELES–(COMMERCIAL THREAD) – Today, Proper Hospitality announces the opening of Downtown LA Proper. Located in a reimagined iconic building in the heart of downtown South Park next to the Fashion District, the 148-room destination presents the vision of internationally acclaimed designer Kelly Wearstler through a design narrative that blends elements vintage from the property’s historic roots with modern influences to create a hub for local creations. Award-winning James Beard Foundation chef Suzanne Goin and restaurateur Caroline Styne bring the culinary program to life in three distinct spaces with the signature Caldo Verde restaurant opening with the hotel in July.
“Our Proper Hospitality team is deeply inspired by the pulse of this distinct and historic pocket of downtown LA that speaks to the past and future of our hometown,” said Brian De Lowe, Co-Founder and President of Proper Hospitality. “We are thrilled to be a part of the renaissance unfolding in the Broadway Corridor with partners who share our vision of creating a vibrant and welcoming hospitality experience that reflects the surrounding culture and community.”
Built by iconic Los Angeles architects Curlett & Beelman in the 1920s, the property was originally a private club whose members included such luminaries as Cecil B. DeMille, and later served as a YWCA in the 1960s. The Kor Group, the LA-based real estate developer led by the visionaries behind Proper Hospitality, and Wearstler reimagine this story with a modern palette, taking inspiration from downtown LA to overlay relics from the 1920s with Spanish elements, Portuguese, Mexican and Moroccan Design. In addition to vintage furniture and rugs, Wearstler uses over 100 different types of hand-painted and custom tile throughout the property, while site-specific murals and installations by local talents such as Judson Studios stained glass and ceramist Morgan Peck bring an extra dimension to public spaces.
“It was amazing working with the team at Proper Hospitality to transform such an iconic and historic building into DTLA,” said Kelly Wearstler. “The design of the hotel was greatly inspired by the community – early California, the Spanish Missions and the Los Angeles Herald Examiner building across the street. The building is also a historical and cultural landmark, we So have retained some of the original integrity and fabric, like the window frame and masonry, while elevating it with contemporary jewel tones, patterns and plasters.
Deeply residential, each of the rooms and suites is a canvas for selected rooms and specially designed furnishings with charcoal and mauve tones that impart depth and warmth. Reminiscent of its old YWCA life, notable accommodations include the over 1,300 square foot Proper basketball court and the over 2,500 square foot Proper Pool Suite with a full-size indoor pool accented by a ceramic mural from the loft. local artist Ben Medansky. Comfort and amenities in the Signature Proper room include fine Fili D’oro linens, Aesop bath amenities, Kelly Wearstler x Parachute Home bathrobes, and modern amenities such as Vifa speakers and HDTV streaming with Apple TV .
Catering partners Suzanne Goin and restaurateur Caroline Styne (aoc, Hollywood Bowl Food + Wine, Larder Baking Company) present three new dining experiences at the property. Restaurant and bar on the lobby level, Caldo Verde, is poised to be a focal point within the hotel and the neighborhood, showcasing Goin and Styne’s nuanced and warm approach to hospitality. Open for breakfast, lunch and dinner, the restaurant draws inspiration from Portuguese and Spanish influences, while expressing itself through the prism of Southern California. Plates to share include dishes such as sherry clams, chickpeas and onion flowers; steak with avocado cream and green pepper; and braised carrots with orange, crème fraîche and charmoula. Boutique, esoteric wines from international and national producers, and an extensive program of artisan cocktails further reveal the inspiration of restaurateurs for the program.
In the weeks following the opening of the hotel, Cara Cara, the 5,000 square foot rooftop restaurant and lounge, with sweeping panoramic views of the city, will debut with a menu equally grounded in multicultural inspirations, including Mexican flavors. Designed to complement the unparalleled rooftop and poolside experience, dishes include local seafood aquachile, seasonal wood-fired focaccias and tacos. Later in the summer, Goin and Styne present Dalia, an intimate, classic cocktail lounge on the ground floor showcasing spirits in small quantities in sophisticated presentations.
“There is so much inspiration to be drawn from every pocket of this historic building which also reflects the evolution of DTLA and the awakening of modern times,” say Goin and Styne. “We look forward to serving this vibrant neighborhood where locals and travelers alike, offering dining experiences that tell the tales of our personal stories in Los Angeles, as well as trips abroad.”
Emphasizing Proper Hospitality’s commitment to creating distinct gathering places large and small for all occasions, the DTLA Proper offers over 14,000 square feet of space for meetings, weddings and special events. The settings will also house a diverse cultural and wellness programming, including rooftop yoga and meditation. Guests will further enjoy free access to Linus bikes and a 24/7 fitness center featuring Peloton bikes, Tonal equipment and more.
Located on the corner of South Broadway and West 11th Street in the South Park neighborhood adjacent to the Fashion District, the property is close to famous cultural spots such as Staples Center, LA Live, Walt Disney Concert Hall, The Music Center, MOCA and The Broad Museum. With its openness, DTLA Proper aspires to be an epicenter of hospitality and cultural experiences within the community.
About appropriate hospitality
Proper Hospitality designs, markets and operates premium lifestyle hotel experiences under its Proper, Avalon and Hotel June brands. Each is a distinctive reflection of the vibrant community that surrounds it, but as a group they share a common belief in rare luxury, convenience of location, and world-class amenities provided by locally approved innovators in the cities. areas of food and drink, technology, art, music, fashion and wellness. Led by the visionaries behind The Kor Group, the company currently operates Proper branded hotels in Los Angeles, San Francisco and Austin, Avalon branded hotels in Beverly Hills and Palm Springs, the Ingleside Inn in Palm Springs, the June on the Westside in Los Angeles and the Venice V Hotel in Venice Beach. Watch to see the brand expand into new markets such as Portland, Miami, New York, Nashville, Denver and others. For more information visit: www.properhotel.com
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