Mobile flower business comes to Duluth – Duluth News Tribune

DULUTH – This powder blue vintage truck cruising around town with flowers on the back belongs to Emily Vos.

The school counselor was looking for something extra over the summer break, and after spotting some cute old trucks on Instagram and Pinterest, she got it. She found and bought a 1958 Ford F100, and the Lupine Meadows Flower Truck was born.

The Lupine Meadows flower truck during the Happy Hour Market on Aug. 23 in Duluth.

Clint Austin / Duluth News Tribune

The mobile flower business offers zinnias, sunflowers, peonies and more from Vos’s garden, as well as contracted produce from local growers Duluth Flower Farm and Blackstone Botanicals.

It sounded fun and inexpensive to get started, Vos recalls, and she wasn’t wrong. It retained the paint of the truck, as well as its scratches, rough spots and dents.

Her husband built a cedar shelf for the bed; she added an umbrella and galvanized buckets, and got her transient merchant license.

Colorful flowers for sale on baby blue truck
Mari Doffin of Duluth picks flowers at the Lupine Meadows Flower Truck.

Clint Austin / Duluth News Tribune

She enjoys meeting other female business owners and has found the right place to look after her vintage vehicle, Frankie. “It’s a nice old baby blue truck that I gently wash and talk nicely to. In return, he pulls straight back and we drive slowly,” Vos said.

  • What: Lupine Meadows Flower Truck
  • When: 10 a.m.-4 p.m. Sept. 24
  • Where: Duluth Studio Market, 512 N. 45th Ave. E.
  • More information:

    https://bit.ly/3R4TlCS

Vos took the time to share about how she grew her business.

Q: Why flowers?

A: I have always been drawn to the beauty of flowers. My mother took care of a lot of indoor plants and grew flowers during the summer. I remember how happy she looked when she was taking care of them, and I loved that the colors surrounded our house.

Colorful flowers for sale on baby blue truck
A zinnia flower at Lupine Meadows Flower Truck.

Clint Austin / Duluth News Tribune

When I was a young adult, I visited natural areas with flower gardens and lots of trees. Now at home, I decorate with plants. My flower garden is overcrowded and a bit wild; it’s not perfect, but certainly entertaining.

Colorful flowers for sale on baby blue truck
The blue-red 1958 Ford F100 truck that Emily Vos of Duluth uses for her business, Lupine Meadows Flower Truck.

Clint Austin / Duluth News Tribune

Q: Your truck is 64 years old. Idiosyncrasies?

A: This truck has an amazing parade horn!

Q: Tell us about the name.

A: “Lupine Meadows Flower Truck” was chosen as the name because my family agreed it was a reminder of some of our most treasured family vacations in Teton National Park.

Lupine Meadows is a jumping off point that allows hikers and climbers access to several peaks. As a family, we camped at Garnet Canyon and traveled to the lower saddle of the Grand Teton to have lunch with the groundhogs.

Lupins also grace the North Shore early in the season, so this trade name was fun to choose.

Q: Who buys your flowers, how often, who do they buy them for?

Colorful flowers for sale on baby blue truck
A freshly wrapped bouquet at Lupine Meadows Flower Truck.

Clint Austin / Duluth News Tribune

A: I often ask people if the custom floral design they created is a gift for someone or a treat for themselves. I love listening to the stories people tell about who they buy from.

This summer, a man and his preschooler daughter made a bouquet and then she said it was a gift for mom.

Colorful flowers for sale on baby blue truck
Bouquets donated by Lupine Meadows Flower Truck during the Happy Hour Market on August 23.

Clint Austin / Duluth News Tribune

This little girl was also wise enough to pick a single stem sunflower herself.

Some stories involve a gift for a grandmother in the hospital, a sister struggling with depression, a lonely neighbor who can no longer tend to her own garden, a father who has created two very different bouquets for his children. with two very different personalities.

My favorite response is the young woman who says her creation is for herself. I admire people who know what makes them happy and believe they are worth it.

Colorful flowers for sale on baby blue truck
Kirsten Mason, left, of Duluth, buys flowers from Emily Vos, owner of the Lupine Meadows Flower Truck, during the Happy Hour Market on August 23.

Clint Austin / Duluth News Tribune

Q: Do you have any takeaways from the first year of your business?

A: Especially what I need to improve. I’m no social media wizard, but it helps promote events. I’ve been so amazed at the local business owners who want to partner up: Bailey Builds, Sisu Beauty & Co., Flagship, and the list goes on. It was a very pleasant surprise, and it encourages me to try new ideas.

Additionally, people are grateful when they have access to high quality flowers and the ability to create. It’s very different from buying something pre-arranged.

Q: What’s next for Lupine Meadows?

A: Next season the flower truck will be available for hire for private events, such as bachelorette parties, weddings, birthdays and corporate events. I also hope to offer affordable bulk orders of premium flowers and greenery for DIY projects.

Colorful flowers for sale on baby blue truck
A close up of an Echinacea at Lupine Meadows Flower Truck.

Clint Austin / Duluth News Tribune

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