How does the world spend their time on the Internet?
If you’ve been working from home for a year and a half, you know how easy it is to disappear into a burrow of unproductiveness on the internet. You could even do it right now by reading this blog post instead of working on this Excel document (get back to work right after, okay?). But how does the world spend time on the internet between Teams meetings?
Zyro researched this using data from SimilarWeb to find out how much time the world spends on the biggest websites and some of the findings may surprise you.
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Most popular websites
Which websites get the most traffic overall isn’t a huge shock, with a top five from Google, YouTube, Facebook, Twitter, and Instagram, while the next two biggest sites are the Russian search engine. Yandex and the Chinese search engine Baidu, recalling that there is life on the net outside of Silicon Valley.
In the music category, there is a clear winner in the form of Spotify, which we spent over 317.5 million hours browsing and listening to the best tracks. That’s more than double the closest rival Soundcloud, but still enough to earn it 42nd place overall.
When it comes to food websites, unsurprisingly, we all spend a lot of time ordering deliveries from sites like DoorDash, UberEats, GrubHub, and JustEat, as well as old favorites like Dominos and Pizza Hut.
Online gaming has become big business in recent years, both in terms of gaming and live streaming from other people who are playing. Roblox is the clear winner here, with 3 billion hours spent playing games like Brookhaven and AdoptMe, while streaming site Twitch has used just under 2 billion hours of our time.
Browsing travel websites has been wishful thinking for much of the last 18 months with no vacations to book, but we’ve always been busy. Booking.com leads the way with 328.6 million hours spent there, just ahead of Airbnb, Vrbo, TripAdvisor and Expedia.
In the entertainment world, YouTube is clearly the winner with 142.6 billion hours, but a surprise second place goes to adult video site Xvideos, which has seen 6.5 billion hours of our time, placing it above big names like Netflix, Hulu, and Disney +.
And finally, the other main activity that we spend time on the internet is dating and Tinder has seen 232.5 million hours of crawling left and right, ahead of Badoo, PoF, Match and the Russian site Fotostrana.
The great players
For those websites that take up the most time, it’s worth reviewing the time we spend on them. For example, Google is the undisputed king of the Internet, because our 213.1 billion hours a year we spend on it is an even more impressive 1.6 million years ago.
On YouTube, we spend more time there during an average visit of 21.53 minutes, compared to 11.58 minutes on Google. While there isn’t as much traffic, it still represents 142.6 billion hours and 1.1 million years of watching cat videos. It’s amazing that we have time to do something else.
These stats certainly show how dominating these two sites are on the World Wide Web, especially when you compare them to third-place Facebook. Our average time is 10.13 minutes before we were fed up with questionable political opinions from family members and sufficient vacation snaps from people we went to school with.
However, given that we only spend 44.6 billion hours on Facebook, that’s only 334.6 thousand years, which is even longer than the existence of humans on Earth. Whether this is impressive or depressing depends on your perspective.
That’s certainly a lot more time than we spent on Twitter, which is 13.4 billion hours and 100,000 years of our time, even though most of it is spent chatting with strangers at about everything and nothing.
America’s Favorite Websites
When the results only reflect how Americans spend their time on the Internet, at first glance, there isn’t much of an obvious change from the global situation. Google, YouTube, and Facebook are still the big three, but just outside the top 5 you can see a key difference with Amazon at # 6 nationally and only # 20 internationally.
Others in the top 10 include Instagram, Reddit and Microsoft Office website, to which Americans devote 1.2 billion hours each year. Wikipedia and eBay are also in the top 15, along with adult sites Xvideos and PornHub.
In the top 20 favorite websites in the United States, Roblox is the best gaming website while Zoom recorded 849.1 million hours of use, which will only have increased due to the pandemic. and endless Zoom quizzes we all took part in to distract us from baking banana bread.
These are the websites we’ve all spent so much time on in the past year, so what did we learn? We have seen that search engines still have an important role in our lives, with 5 of the top 10 global sites being used to help us find the other websites we are looking for.
And we’ve seen that between Google, YouTube, Facebook, Twitter, and Instagram, we spend a total of 422 billion hours browsing them, so was that time well spent?
Most visited websites
Where does the world spend the most time on the Internet?