Frances Haugen Brings Facebook Concerns to the US Senate; Google announces the release of GNI Advertising Lab
In today’s ExchangeWire news summary: Frances Haugen Brings Concerns About the Safety of Facebook Users to the US Senate; Google Announces Release of Google News Initiative Advertising Lab; and Ofcom introduce user safety rules on all video sharing platforms.
Frances Haugen Brings Facebook Concerns to US Senate
The broadcast of Frances Haugen’s concerns on Facebook in a 60-minute interview was followed by whistleblower testimony during a hearing on Tuesday, October 5. Haugen appeared before the US Senate to make suggestions on the safety of young users on Instagram, as well as to ensure that Facebook improves its transparency within the industry. She begins: “I believe Facebook’s products are harming children… the management of the company knows how to make Facebook and Instagram safer, but won’t make the necessary changes because they put their astronomical profits ahead of people.
Facebook reportedly ignored mental health research and favored unhealthy algorithms to trigger user engagement, leading Haugen to view the social media entity as “morally bankrupt.” Haugen reports that Facebook’s “struggles to hire” are the instigator of their ignorance of sanity and misinformation.
It is suggested that this welfare crisis will be continued, with Senator Ed Markey likening Facebook to “big tobacco, luring young children with that first cigarette.” He adds: “Congress will take action. We will no longer allow your business to harm our children, our families and our democracy. “
Facebook has been in hot water recently, with Russia seeks fine the platform on the removal of prohibited content. According to reports, Facebook has only partially complied with the requirements, so Moscow will seek to move forward with the sanction. They hope the fine will represent 5-10% of the tech giant’s annual revenue.
In other news, Facebook filed a motion to dismiss the Federal Trade Commission complaint that they should be forced to sell Instagram and Whatsapp. The FTC maintains that Facebook has become a monopoly on the social media industry in the United States, accusing them of an “illegal system of buying or burying to crush competition.”
Since the news, Facebook shares have fallen more than 2% in the past five days and are down about 15.5% from recent highs.
Google announces the release of GNI Advertising Lab
Google announced the release of its Google News Initiative (GNI) Advertising Lab focus on technical and product development for small newspaper publishers in India. The main objective will be to strengthen digital advertising revenues by improving digital infrastructure; “The program, aimed at editorial staff employing up to 100 members, will focus on technical and product training of teams, as well as technical implementation to help increase the organization’s digital advertising revenue,” Shilpa Jhunjhunwala, responsible for India Information Partnerships and APAC Information Programs, said in a blog post.
GNI was originally launched in 2018 with the aim of tackling disinformation online. By addressing the challenges of publishing information, GNI helps organizations in this industry grow their digital businesses. Jhunjhunwala adds, “This program is the latest in a series of GNI programs working directly with news organizations of all sizes on the development of new products, programs and partnerships to help news publishers grow their businesses.
The expansion of the GNI program marks Google’s latest effort to engage more closely with news publishers, following the rollout of its News Showcase initiative, where publishers are paid for their news content posted on its platform. form. The reception given to News Showcase was mixed, with the ACCC publishing its News Media Trading Code which allows media companies to collectively negotiate with Google to monetize their topical content when published on their social media platforms.
Ofcom introduces user safety regulations
Since the recent criticism of child safety measures, Ofcom introduced regulations that force video sharing platforms (VSPs) to crack down on user protection. Companies like TikTok, Snapchat, and Twitch could face fines if they don’t meet the requirements. The guidelines state that VSPs should “provide and effectively enforce clear rules for uploading content, facilitate the reporting and complaints process, and restrict access to adult sites with robust age verification.” Ofcom has announced that reducing the risk of child pornography online will be a top priority.
Regulators have recently paid particular attention to privacy and transparency measures within the social media industry, with TikTok questioned on their collection of biometric data in September. It’s no surprise that after Facebook’s reports of alleged mental health ignorance, people are worried about whether other social media giants are protecting young users as much as they can.
Speaking about the impact of online videos on the lives of children, Ofcom Executive Director Dame Melanie Dawes noted that “many people see hateful, violent or inappropriate material when they use it.” Although these changes are strict to keep children safe online, Ofcom has promised to take a “fair” approach.