Championship-winning Thömus Bicycles of Switzerland now available in North America
Largest performance bike maker enters US market with new retail concept store
Santa Monica, California – November 10, 2022 – Swiss bicycle manufacturer, Thömus SA, the maker of championship-winning racing bikes as well as innovative designs of all types of bikes, is expanding beyond Switzerland with the opening of a new boutique, factory and workshop: Thömus USA, on Montana Avenue in Santa Monica, California. Thömus bikes are the official equipment of the professional mountain bike racing team Thömus-Maxon, whose riders have won several world championships, Swiss and European Union national titles and Olympic medals. Thömus USA is the first store outside of Switzerland to sell Thömus brand bicycles, as well as a curated collection of parts, accessories and apparel. Each bike is hand-built and on-site, to customer specifications, in the Santa Monica workshop, which also offers full bike services for newer bikes from other brands. The store opening was announced today by Bernardo Gonzalez, founder of Ciclique, the retail operator.
Founded in 1991, Thömus SA has achieved remarkable success for a relatively small bicycle company. While the world-class bicycle manufacturer is immensely popular in its home country, Thömus is recognized as an industry innovator, having developed the first road bike with integrated wiring and launched the Lightrider e-Ultimate, the mountain bike lightest electric double suspension in the world. bicycle, for example. The Thomus-Maxon racing team includes decorated world-level champions Matthias Flükinger, Alessandra Keller, Monique Halter and Vital Albin, among many others.
“Observing the bike industry for some time, we knew the enormous reputation of the Thömus brand. When I tried their bikes in Switzerland and saw the process of adapting each bike to the needs of the customer, I saw a tremendous opportunity for this business model in the United States,” Gonzalez said. “On top of that, we found an amazing retail location on Montana Avenue, right at the base of the Santa Monica in California where these bikes can really show off their capabilities.We couldn’t be more excited to serve the local community with the best bikes and service available anywhere.
Thömus USA serves the American cycling community with a hand-picked selection of the best Thömus bike models, including the team’s Lightrider World Cup mountain bike; the Sliker Pro Ultimate road bike; the Sliker X gravel/cross bike; the Sliker E1 electric mountain bike; Oberrider enduro/trail MTB; and the company’s bestseller in Switzerland, the Lightrider E2 electric mountain bike. All models are available for full test drives as well as for rental.
The Thömus USA retail location consists of two co-located spaces in the same building. The retail store, at 1314 Montana Avenue, is a boutique-style showroom showcasing all six bicycle models sold in the United States, designed for pavement, off-road areas and everywhere in between. Thömus USA’s retail team helps customers choose their model and the components best suited to their application and budget. Once selected, the technical team will build the bike on site according to the customer’s needs. The workshop offers a full service for all brands of bikes (from recent vintage), as well as the construction of customer bikes from bare frames and parts selected by the customers.
About Thömus France
Thömus USA is a retailer and manufacturer of world-class road, mountain and gravel bikes designed by Thömus SA of Switzerland. The company was founded in 2021 and operates a flagship store on Montana Avenue in Santa Monica, California. Learn more at thomas.com